Sunday, April 6, 2014

BirdsEye and Disney Step Up To The Plate!

**UPDATE: This Contest has Ended! 

Chicken, Broccoli, Cheese, Rice Casserole
Recipe at the bottom of this post.

     If you are like me, getting your kids to eat healthy is a MAJOR Challenge. I feel like there are just not enough hours in the day to be "That Mom" and create the perfect healthy meal! Cooking/Working/Cleaning might even be harder than running a marathon. Well, maybe not that hard but you get the point. ;)

     We are a busy busy family and trying to get home from work, shuffle kids around and cook a healthy dinner is something that I struggle with on a daily basis. However, I try to make it work. I really do. Sometimes I'm really good at it and sometimes I just flat out fail. #EpicMomFail. I need help! 

      When I saw the press release that Birds Eye Vegetables and Disney were teaming up to promote healthy foods directly to children...I was very intrigued by this campaign.  What a perfect solution to some of my "Mom Fail" issues!  I knew that this was something that I wanted to be a part of. My kids like to eat vegetables and I am really excited to see the different ways to incorporate veggies into their daily diets. 

Instroducing the new  "Step Up To The Plate" collaboration between Birds Eye and Disney!
Step Up To The Plate with Birds Eye and Disney

Via Birds Eye:

"The collaboration between Disney and Birds Eye will be brought to life this summer through Disney's top-ranked kid and tween targeted media platforms, helping to give veggies an image makeover in the eyes of children. The Birds Eye Step Up To The Plate program aligns with Disney's Magic of Healthy Living initiative and integrates Birds Eye into program sponsorships and "Disney's Magic of Healthy Living TRYathlon Road Tour" scheduled for August and September 2014. It will also engage Disney Channel and Disney XD stars for a cross-platform sweepstakes. Together, Birds Eye and Disney will show kids that veggies can be both fun and delicious by encouraging them to explore new healthy foods. 

Disney, the first major media company to set standards for food advertising and marketing to kids, has a long-term commitment to helping to create healthier generations. Disney-branded television channels reach more than 100 million households in the U.S. and millions more through Disney online family destinations.
Today, only 10 percent of U.S. children are eating the proper amount of vegetables, as detailed in the USDA's MyPlate guidelines. Birds Eye's mission is to help kids eat more vegetables, and the brand is uniquely positioned to do so as the leader in the frozen vegetable category. Through Step Up To The Plate, Birds Eye is dedicated to achieving the long-term goal of increasing the number of children in America who meet the proper nutrition guidelines.

While recent reports show that the obesity rate in 2-5 year olds is declining, the number of elementary-age children who are overweight or obese remains unchanged at a staggering 17 percent. Step Up To The Plate is a long-term investment platform for Birds Eye dedicated to closing the nutrition gap in America by motivating kids to eat more veggies.

"Selling veggies is both our passion and our business," Schiller elaborated. "We want to make an impact on the health of our future generation. As pioneers in this industry, we feel it's our responsibility to do so."
Families are encouraged to join the movement by following Birds Eye on Twitter @BirdsEye where they can stay tuned in for news about the Disney stars who will be participating, exciting prizes and more. Parents can use #ILikeVeggies to share their ideas for getting kids to enjoy veggies."

Giveaway! Free Veggies!
 Now for the Giveaway details! This one is super easy, I promise.     
     Because, I'm a healthy eater and want my kids to eat healthy, I also want to pass on the magic to YOU. Yes You, the Mom or reader who wants to provide a healthy meal for their family. I'm giving away two coupons for any (1)  Birds Eye or Birds Eye Steamfresh item. ($3.49 Maximum Value). All you need to do is leave me a comment on this post and tell me whether or not you stuggle with getting your kids to eat healthy. That's it. No Rafflecopter. Easy Peas-y. (See what I did there. ;)

But Hurry! This giveaway ends Sunday April 20th. 

     Also, The Chicken Casserole pictured in the above picture is one my family's favorite and really easy to prepare ahead of time.

Chicken Broccoli Cheesy Rice Casserole:

4 Chicken Breasts (Baked and Chopped)--I bake chicken, cube and freeze to cook weekday meals ahead of time.
1 Package of Birds Eye Steamfresh Broccoli (Prepare using directions on the bag)
2 cups of cheddar cheese- 1 cup for the casserole and 1 cup to be sprinkled on the top.
1 can of cream of mushroom soup.
2 cups of cooked rice.
Ritz Crackers crushed.
1 tbsp butter.
Salt and Pepper

Mix it up:
Mix Chicken, Cream of Mushroom Soup, Cheddar Cheese, Rice and Salt and Pepper in bowl really well, add in broccoli last. Spread in 9x13 pan. Top with remaining Cheddar Cheese and Ritz Crackers. Drizzle with butter. 
Bake at 350 degrees for 30 min or until bubbly. 

Low-fat options are available for Cheddar cheese and cream of mushroom soup. 

Instant Healthy Dinner!

For more information on these recipes and other news regarding the Step Up To The Plate Information please visit

Disclaimer: I was given the opportunity to host this giveaway and review product from Birds Eye Vegetables. All opinions are my own. 


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